Web users generally browse for specific information. If they don’t find what they are looking for at first glance, they typically move on. Your first impression needs to be enough to keep people from leaving.
2) Is it readily apparent whose site I am on when I initially visit your website?Your visitors should immediately feel safe and comfortable in knowing who is providing them the information they seek. If it is not readily apparent, they will move on. This seems like a no brainer for a business who is attempting to attract customers, but you’d be surprised.
3) Now that I am on your site and I have decided to stay for the moment, is it apparent what I should do next?Is it obvious where I can get further information? Is the navigation easy to find and operate? Finding information on the web is all about speed and simplicity. Web users have very short attention spans and rightly so as there is an endless supply of information available to them.
4) Does the page look organized, clean, and comfortable?There are a lot of poorly designed websites out there. You’d be surprised how many businesses entrust their website to their teenage nephew. Your website is very likely the first impression many will have of your business. If your website is not organized, it makes you look unorganized. Visitors want to feel comfortable and if they do not, they not only won’t browse your website, but they won’t be calling you either.
5) Is the information you are presenting relevant and up to date?Keeping on top of the content of your website is extremely important. If the information you present is not relevant to today’s user or is out of date, it will undermine your credibility. If you lose your credibility on the web, you will lose all hope of generating business on the web.